|
Fractal
Antenna Systems Sees High Growth In Outsource Strategy
BOSTON--(BUSINESS WIRE)--May 14,
2001--Fractal Antenna Systems, Inc., today announced that it
has adopted an integral and comprehensive outsource strategy
to meet the needs of its growing OEM customer base in the
wireless, telecom, and RFID industries.
The firm provides antennas built upon
fractal shapes for smaller, broad/multiband uses and enjoys a
proprietary position with its disruptive technology.
Nathan Cohen, Ph.D. chairman and CTO of
the firm, remarked that the approach would allow the firm to
extend its necessary and enabling technology to many more
facets of these industries. "In the past, we have
emphasized design services over deliverable product. Large
scale manufacturing capabilities were part of our business
model down the line."
"But things have changed,"
noted Cohen.
The volatile background of these
industries has left many smaller electronic component
companies taking big risks for astronomical payoffs. "And
we see yet another chapter being written in 'Extraordinary
Popular Delusions and the Madness of Crowds' ", chided
Cohen, noting the huge investments in start-up component
companies and the quick efforts to cut losses, sometimes
within a framework of a year or less. "To be polite, such
growth models were not sustainable, and negative margins were
the norm."
Citing the naivete of such business
models, Fractal Antenna Systems, Inc. has adopted a different
approach, based on steady and solid growth with realistic
margins and phasing in its ramp-up.
"We know our core competencies and
we are the very best at what we do", noted Cohen,"
and we are where we need to be with R&D; IP; marketing;
and sales".
Recent setbacks with outsourcing ESM's
have proved a major opportunity for the firm. "The
outsourcing opportunity for Fractal has never been better.
Both domestic and overseas outsourcers have the resources, the
pricing, and the commitment that allows us to leverage our
core competencies with those of the outsourcers and build
solid, long-term relationships. Our vast experience in project
management and logistics assures us of high productivity with
minimum risk.
"Put simply," says Cohen,"
we can deliver the best antenna technology for the very best
value. Delivering product in custom to large lot sizes, we can
now truly deliver the 'fractal advantage(TM)'".
ABOUT FRACTAL
Fractal Antenna Systems, Inc., holds 3 U.S. patents on fractal
antenna technology and has several pending patents, including
foreign patents pending. The firm has seen high growth as
fractal antenna technology becomes more widely known as a
superior choice in the smaller-cheaper-multi/broadband
environment of wireless, telecom, RFID, and other fields.
Fractal Advantage(TM)is a trademark of
Fractal Antenna Systems, Inc.
Fractal Antenna Systems, Inc. is based in
Massachusetts and is privately held. It maintains its R&D
and Products Facility at Telecom City (http://www.telcomcity.com)
in Malden Massachusetts. Fractal Antenna Systems, Inc.'s web
site is at http://www.fractenna.com.
CONTACT:
Fractal Antenna Systems, Inc.
Phil Salkind or Nuno Alves
617-381-9595
KEYWORD: MASSACHUSETTS
|
